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Measuring website usage (Google Analytics)
We use Google Analytics and Custom Cookies to track usage and visit numbers. We do this to help make sure the site experience is improved.
Google Analytics stores information about:
- the pages you visit
- how long you spend on each page
- how you got to the site
- what you click on while you’re visiting the site
- The number of times you visited the site
We don’t collect or store your personal information (for example your email, name or address) so this information can’t be used to identify who you are.
We don’t allow Google to use or share our analytics data.
Google Analytics sets the following cookies:
|_ga||This helps us count how many people visit by tracking if you’ve visited before||2 years|
|_gid||This helps us count how many people visit by tracking if you’ve visited before||24 hours|
|_gat||Used to manage the rate at which page view requests are made||10 minutes|
|_utma||Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the site or to a certain page||2 years|
|_utmb||This works with _utmc to calculate the average length of time you spend on the site||30 minutes|
|_utmc||This works with _utmb to calculate when you close your browser||when you close your browser|
|_utmz||This tells us how you reached the site(for example from another website or a search engine)||6 months|
|Various Cookie names||Store your cart for checkout||when you close your browser|
|Logged in status||To ensure you stay logged in||when you close your browser|
|Returning Session||If first visit or returning||when you close your browser|
|New Session||If first visit or returning||when you close your browser|
|Visit Number||If first visit or returning||1 year|
|VisitID||Random number set on first visit for usage tracking||2 years|
The site will not function unless these cookies are accepted.